I found this on internet. It is quite helpful for marketing person and this is worth sharing.
Marketing ideas are the guiding force for promotions and other advertising strategies that a company adopts. The better and more creative the marketing idea is, more successful the company is. It is these marketing ideas that assist the company in retaining its loyal customers who repeatedly shop with your company. To come up with original and creative marketing ideas, a marketer has to be observant and alert.
If you need marketing and promotional ideas, then you can start by brainstorming your thoughts on paper or on the computer. Start by thinking about your product and/ or service and then think about your customers. Then allow these thoughts to lead to others. Remember - one small idea will lead to many others, which then allows you to narrow it down to the most appropriate ones. Alternatively you can do a web search for the specific marketing ideas you are looking for by doing some preliminary research it may well spark some additional ideas that you can implement on a more purpose built level for your specific business.
A marketing plan should have been designed to include best marketing ideas. If you feel that being creative and designing your marketing plan is not your cup of tea then do look at the option of hiring a marketing agency that will help you design a complete marketing strategy for your company. These agencies have staff whose competency is in knowing which ideas work for which businesses because they are experienced in the field and have seen hundreds of campaigns.
The marketing strategies to be effective have to be implemented; else we will not be able to see the result they were meant to deliver. To implement any strategy you must have time and resources at hand. Resources include cash resources and manpower resources. If the resources are not readily available then they become obstacles and can hinder in the implementation of any marketing plan. While planning the marketing strategy also, you will have to keep in mind the obstacles that you may have to encounter during the implementation of the marketing plan.
While finalizing the marketing strategy you will also have to decide on the tactics and the tools that you will use in any particular campaign. The tools could be to run loyalty programs, or have direct emails sent to the client, or pay attention to the packaging and the promotional material that you will be using. A mix and match of various tools and tactics will make a good and successful marketing strategy.
Marketing ideas are the guiding force for promotions and other advertising strategies that a company adopts. The better and more creative the marketing idea is, more successful the company is. It is these marketing ideas that assist the company in retaining its loyal customers who repeatedly shop with your company. To come up with original and creative marketing ideas, a marketer has to be observant and alert.
If you need marketing and promotional ideas, then you can start by brainstorming your thoughts on paper or on the computer. Start by thinking about your product and/ or service and then think about your customers. Then allow these thoughts to lead to others. Remember - one small idea will lead to many others, which then allows you to narrow it down to the most appropriate ones. Alternatively you can do a web search for the specific marketing ideas you are looking for by doing some preliminary research it may well spark some additional ideas that you can implement on a more purpose built level for your specific business.
A marketing plan should have been designed to include best marketing ideas. If you feel that being creative and designing your marketing plan is not your cup of tea then do look at the option of hiring a marketing agency that will help you design a complete marketing strategy for your company. These agencies have staff whose competency is in knowing which ideas work for which businesses because they are experienced in the field and have seen hundreds of campaigns.
The marketing strategies to be effective have to be implemented; else we will not be able to see the result they were meant to deliver. To implement any strategy you must have time and resources at hand. Resources include cash resources and manpower resources. If the resources are not readily available then they become obstacles and can hinder in the implementation of any marketing plan. While planning the marketing strategy also, you will have to keep in mind the obstacles that you may have to encounter during the implementation of the marketing plan.
While finalizing the marketing strategy you will also have to decide on the tactics and the tools that you will use in any particular campaign. The tools could be to run loyalty programs, or have direct emails sent to the client, or pay attention to the packaging and the promotional material that you will be using. A mix and match of various tools and tactics will make a good and successful marketing strategy.
